Privacy policy

Heyday Limited (“we”, “us”, “our”) respects your privacy. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from [wellpark.co] (the “Site”). Our products are sold under the brand name Wellpark.

1. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, “Personal Information” means any information that can uniquely identify an individual.

Device Information

  • Examples collected: version of web browser, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.

  • Purpose: to load the Site accurately for you, and to perform analytics on Site usage to improve our Site.

  • Source: automatically collected via cookies, log files, web beacons, tags, or pixels.

  • Disclosure: shared with Shopify (our e-commerce platform).

Order Information

  • Examples collected: name, billing and shipping addresses, payment details, email address, phone number.

  • Purpose: to fulfil your order, process payment, arrange shipping, provide invoices/order confirmations, communicate with you, screen orders for risk or fraud, and (where you’ve opted in) send marketing about our products or services.

  • Source: collected directly from you.

  • Disclosure: shared with Shopify (payments/checkout) and our 3PL logistics provider (order fulfilment).

Customer Support Information

  • Examples collected: name, email, phone number, address.

  • Purpose: to provide customer support.

  • Source: collected directly from you.

  • Disclosure: shared with Shopify where relevant.

2. How We Use Your Information

We use your personal information to:

  • Provide our products and services.

  • Communicate with you and provide customer support.

  • Screen orders for potential fraud or risk.

  • Send marketing emails (where you have subscribed).

  • Run targeted advertising campaigns (via Meta, Google or similar).

  • Improve and optimise our Site and customer experience.

3. Sharing Your Information

We share your information with trusted service providers, including:

  • Shopify (store platform and payments). Shopify Privacy Policy

  • 3PL Logistics Provider (to pack and ship orders).

  • Customer Service Tools (to respond to queries).

  • Marketing Partners (Meta, Google etc. for advertising/retargeting, if you have opted in).

We may also share your information to comply with laws, respond to lawful requests (e.g. subpoena, search warrant), or protect our rights.

We do not sell or rent your personal information.

Overseas disclosure: Please note that Shopify may store and process your personal information on servers located outside New Zealand. Where we disclose your personal information overseas, we take reasonable steps to ensure it is protected by privacy standards comparable to the New Zealand Privacy Act 2020.

Sale of business: In the event that we sell or transfer our business or assets, your personal information may be transferred to the purchaser so they can continue to operate the business and provide services to you.

4. Behavioural Advertising

We use your personal information to provide you with targeted ads or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how customers use our Site. You can read more about how Google uses your Personal Information here.
  • We share information about your use of the Site, purchases, and ads with our advertising partners such as Meta (Facebook & Instagram) and Google Ads to deliver relevant offers and measure the effectiveness of our campaigns.
  • We may also use Klaviyo to send marketing emails and analyse engagement (such as opens and clicks) to improve future communications.

Meta Pixel & Conversions API

When you visit our Site, we may share certain information (such as your email address, IP address, or device information) with Meta Platforms, Inc. (“Meta”) using tools such as the Meta Pixel and Conversions API. This helps us measure the performance of our advertising, understand how you interact with our Site, and deliver more relevant ads on Facebook, Instagram, and other Meta services. Meta may use this information in accordance with its own Privacy Policy.
You can manage your ad preferences or opt out of personalised advertising through your Meta account settings or via the Digital Advertising Alliance opt-out page here.

Google Ads & Analytics
We use Google Ads and Analytics to understand customer behaviour, measure marketing effectiveness, and deliver relevant advertising. Google may use cookies or similar technologies to collect data about your interactions with our Site and other websites. You can learn more or opt out through Google’s ad settings or the Network Advertising Initiative opt-out page.

Email Marketing (Klaviyo)
If you subscribe to our mailing list, we use Klaviyo to send you updates, offers, and recommendations. Klaviyo may collect information such as email opens, link clicks, and purchase behaviour to help us send more relevant content. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email.

Opt-Out Options
You can opt out of targeted advertising by following these links:

5. Cookies

A cookie is a small file stored on your device when you visit our Site. Cookies help us remember your preferences and improve your browsing experience.

We use cookies for the following purposes:

  • Necessary functions (e.g. shopping cart, secure checkout).

  • Analytics (e.g. to understand how visitors use our Site and improve performance).

  • Advertising & Retargeting (e.g. some cookies are placed by our advertising partners such as Meta or Google, allowing us to deliver personalised ads or retargeting campaigns based on your browsing behaviour).

You can manage or disable cookies in your browser settings, though please note that some parts of the Site may not function properly if you do so.

Shopify provides a detailed overview of the cookies used on stores powered by Shopify here.

6. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their policies.

7. Data Retention

We keep your personal information for as long as necessary to provide services and comply with legal obligations.

8. Security

We take reasonable steps to protect your personal information. However, no method of internet transmission or storage is 100% secure.

9. Your Rights

Under the New Zealand Privacy Act 2020, you have the right to access the personal information we hold about you, and to request correction of that information. To exercise these rights, please contact us at [insert Wellpark email].

We may request proof of identity before providing access to or correcting your personal information, to ensure it is not disclosed to any unauthorised person.

In most cases, we will not charge you for access to your personal information. However, where permitted by law, we may charge a reasonable fee if a request is clearly unfounded, repetitive, or excessive.

10. Complaints

If you have a privacy concern or complaint, please contact us at hello@wellpark.co . If we cannot resolve the issue, you may also contact the New Zealand Office of the Privacy Commissioner: www.privacy.org.nz.

11. Changes

We may update this Privacy Policy from time to time to reflect changes in practices, or for legal/regulatory reasons. Updates will be posted on this page.

12. Contact

For more information about our privacy practices, please contact us at hello@wellpark.co